Asoprocacines is an association that benefits 290 families in the Pueblo Bello area. They cater for the market of organic and fair trade coffee. Their cup profile is recognized in the area for being a soft and a pleasant cup. The families that make up the association depend completely on coffee production and income, but they supplement with sugar cane, citrus fruits and other minor crops for personal use. Producers in Asoprocacines work every day for quality improvement and bring new techniques to Sierra Nevada region.